2019 marked a pivotal year for Burberry, a year of significant shifts in design direction, leadership, and overall brand strategy. While the brand didn't experience a complete discontinuation, the year saw a substantial overhaul aimed at revitalizing its image and appealing to a broader, more contemporary audience. This article will delve into the key aspects of Burberry in 2019, examining its Spring 2019 collection, exploring new offerings for men and women, addressing rumors of discontinuation, and reviewing the financial news surrounding the brand.
The Complete Burberry Spring 2019 Ready-to-Wear Fashion Show: A New Era Begins
The Burberry Spring 2019 Ready-to-Wear collection, showcased on Vogue Runway, serves as a crucial point of reference for understanding the brand's trajectory in 2019. Riccardo Tisci, who had recently taken the helm as Chief Creative Officer, presented his debut collection for the house. This collection represented a clear departure from the previous aesthetic, signaling a move away from the more overtly British heritage styling towards a bolder, more diverse, and arguably more youthful vision.
Tisci's vision was immediately apparent. The show featured a powerful blend of classic Burberry elements—the iconic check, trench coats—reimagined through a contemporary lens. He infused the collection with a street-style edge, incorporating elements of streetwear and sportswear, while still maintaining a sense of luxury and refinement. The color palette was vibrant and eclectic, moving away from the traditionally muted tones often associated with the brand. The silhouettes were both sharp and fluid, showcasing a range of styles from sleek tailoring to more relaxed, oversized pieces. The overall effect was a collection that felt both familiar and strikingly new, a testament to Tisci's ability to honor the brand's legacy while forging a new path forward. This collection, readily available to view on Vogue Runway, remains a significant marker of Burberry's transformation in 2019.
Why is Burberry Discontinued? Addressing the Misconception
The notion that Burberry was discontinued in 2019 is entirely false. The brand continues to thrive and is a major player in the luxury fashion industry. The changes witnessed in 2019 were strategic shifts aimed at modernization and growth, not a cessation of operations. The rumors of discontinuation likely stemmed from the significant changes in creative direction and the resulting alterations in the brand's aesthetic. These changes, while disruptive, were part of a carefully planned restructuring designed to reposition Burberry for long-term success in a rapidly evolving market.
New Burberry for Girl: A Focus on Modern Femininity
Tisci's debut collection for Burberry in 2019 showcased a refreshed perspective on femininity. The "new Burberry for girl" moved away from overly romanticized notions of femininity and instead embraced a more empowered and multifaceted approach. The collection featured pieces that catered to a diverse range of styles and tastes, from edgy streetwear-inspired looks to more sophisticated and elegant ensembles. The emphasis was on versatility and individuality, allowing women to express their personal style through the brand's offerings. The use of bold colors, unexpected textures, and contemporary silhouettes all contributed to this new vision of modern femininity. The collection wasn't just about clothes; it was about empowering women to embrace their individuality and express themselves through fashion.
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